Cheeni Marketing Pitch Deck

For Cheeni, an Indian restaurant in Durham, my team and I developed a four-part video series pitch called 'House of Cheeni.' The concept frames Cheeni through the language of fashion, drawing parallels between a couture house and the restaurant's heritage, craft, and community. Each episode moves through the restaurant like a fashion arc, from the intimacy of the founder's story to the generational legacy carried forward by mother and daughter. The pitch positions Cheeni not just as a dining experience, but as a cultural institution rooted in South Indian identity and brought to life in Durham

Click on the title page to view the campaign slides.