PR Work at the University of Hong Kong

During my time studying at the University of Hong Kong, I produced a range of PR writing for my classes. All work is written in British English to reflect Hong Kong's post-British Colonial environment, demonstrating my ability to adapt my voice and style to fit the cultural and professional context of a global audience.

Written Communication

Allianz Global Investors — Corporate Communications Campaign

Developed as part of a Strategic Communications course at the University of Hong Kong, this campaign presentation outlines a communications strategy designed to increase client engagement for Allianz Global Investors in Hong Kong. The work focuses on stakeholder-centric messaging, trust-building, and brand clarity, targeting high-net-worth and affluent investors. The campaign integrates market insights, audience behaviour analysis, and platform strategy, and was formally presented to AllianzGI’s Marketing Chief, demonstrating executive-level communication, strategic thinking, and professional presentation skills.

Media Pitch & LinkedIn Content — Hong Kong Disneyland

Developed as part of a Strategic Communications course at the University of Hong Kong, this project required creating an integrated media pitch and executive-level LinkedIn post to support a press conference announcement for Hong Kong Disneyland’s 2025 Halloween season. The concept, Villain Party Turns the City Upside Down, positions Disney villains as the creative hook to generate intrigue, earned media interest, and social buzz ahead of launch.

HSBC Premier Elite Wealth Centre — Hong Kong Press Release

Produced for a Strategic Communications course at the University of Hong Kong, this press release announces HSBC’s opening of its second Premier Elite Wealth Centre in Tsim Sha Tsui. The piece demonstrates corporate communications competencies, including executive messaging, stakeholder alignment, and brand consistency, while positioning the expansion within HSBC’s broader wealth strategy and long-term commitment to Hong Kong as a global financial hub.