Paid Media Internship at Indie Consulting
During the summer of 2026, I worked as a Paid Media Intern at Indie Consulting, where I got hands-on experience across nearly every part of the paid media and content process. I helped manage budget pacing across $118,000 in media spend, wrote and adapted ad copy for clients including 818 Tequila, Khloud, Floura, Optimal Bio, and Snak Club, and supported everything from paid creative briefs to monthly performance reporting and competitor research. I ran the TikTok Shop affiliate outreach to around 200 creators per week, wrote invitation text across 41 products, and owned email marketing for clients like Bee's Wrap and Optimal Bio, from concept and subject lines to full body copy and design. On the creative side, I directed and appeared in a lo-fi content shoot day, then edited the footage for brands like Novus Foods, La Mexicana, and Snak Club, work you can see in full in the Editorial Work section of my portfolio. I closed out the internship with an 8-week capstone project auditing our creative performance and building a new AI-assisted briefing framework for the team. Altogether, this internship let me work at the intersection of strategy, writing, and hands-on content creation, exactly the kind of work I want to keep doing.
Ad Copy
Social Media Ad Copy Features
Awareness/Reach Campaign
Briefing From Concept to Campaign
Lifecycle Copywriting
Copy that Moves People to Buy
Capstone Project: Briefing Smarter, Performing Better
An 8-week creative audit and AI innovation project across four CPG clients

