Ad Copy

During my internship, I wrote paid social ad copy for Floura and 818 Tequila that went live across Instagram, Facebook, and TikTok. For Floura, I crafted copy introducing their Fiber Mint Chip bar, leaning into bold flavor cues and functional benefits (15g of diverse fiber) to drive awareness and trial. For 818 Tequila, I wrote copy positioning the brand as an easy, elevated upgrade to any cocktail, pairing product-forward messaging with a clear "shop near you" call to action. Seeing my copy go from a brief to a live ad in someone's feed was one of the most rewarding parts of the internship, and it sharpened how I think about writing for a platform, a goal, and an audience all at once.