Lifecycle Copywriting
Each week of my 10-week-long internship, I sourced and reached out to roughly 200 TikTok Shop affiliate creators, prioritizing those in relevant niches who'd proven they could drive high GMV in the last 30 days. I wrote personalized invitation text for all 41 products across our client roster, tailoring each pitch to the product itself. I led with the flavor, format, or use case most likely to hook that creator, offered a refundable sample, and called out the commission (typically 12% per sale) alongside a specific content prompt, like a taste test or flavor ranking, to spark ideas before they even said yes. On the email side, I owned the Fourth of July promotional email for Bee's Wrap end-to-end: concept, subject line, preview text, graphic design, and body copy, all built around encouraging customers to stock up before the holiday. That email generated about $1K in sales, showing how a clear concept and well-timed urgency can turn a single send into real revenue. click on each image to view the full text.
